Love by Mistake was founded in 2014 by Josh Christopher, as a label
imprint via Sony Music UK for electronic-pop duo IYES. After a
move to Berlin in 2016, he grew the brand into a PR business whilst naturally
finding his feet in management, A&R and artist development.
His passion for new music and undiscovered talent also led him into
a talent scout position for Warner Music Group. After various
successful PR campaigns for both major label artists and rising unsigned
artists (including helping break Astronomyy and Billie Eilish) he worked
alongside 3 x Platinum artist Alice Merton and her viral single 'No Roots'. For
2019 he is focusing on building an in-house production team and strategic
marketing plans for both the undiscovered and already established. He also runs
homemade indie label YOUTH LTD.
Alice Merton, Alma, Amilli, Andrew Applepie, Astronomyy, Bad with Phones, Bearcubs, Blackwave, COBRAH, dné, DVTCH NORRIS, Ekaruz, Feng Suave, IYES, J Tropic, Jakob Ogawa, Kelvyn Colt, LIA LIA, Mavi Phoenix, Melis, ORKID, sakehands, Thomas Azier
In 2015, Marco Zanella joined the LBM team from his main editor
role at Italy's leading independent blog 'Going Solo'. Marco's key
strengths include a vital network amongst international writers
and outlets, as well as having worked for label 'Factory Flaws' and European
distributor and label 'PIAS'.
Bellhouse, CUT_, Dead Sea, Emma Elisabeth, Float Fall, Fred Nicolas, GIMI, Glints, Jinka, HÄN, LeyeT, L I M, Pale Grey, SHE Major, Tep No, TULA
In 2018, Rosi Klein, the youngest and newest member joined the
family. Based in Berlin, she works as an assistant PR and her
duties include financial administration and discovering fresh music.
ESCHES, HELEN, Novaa