Love by Mistake was founded in 2014 by Josh Christopher, as a label

imprint via Sony Music UK for electronic-pop duo IYES. After a

move to Berlin in 2016, he grew the brand into a PR business whilst naturally

finding his feet in management, A&R and artist development.

His passion for new music and undiscovered talent also led him into

a talent scout position for Warner Music Group. After various

successful PR campaigns for both major label artists and rising unsigned

artists (including helping break Astronomyy and Billie Eilish) he worked

alongside 3 x Platinum artist Alice Merton and her viral single 'No Roots'. For

2019 he is focusing on building an in-house production team and strategic

marketing plans for both the undiscovered and already established. He also runs

homemade indie label YOUTH LTD.


Alice Merton, Alma, Amilli, Andrew Applepie, Astronomyy, Bad with Phones, Bearcubs, Blackwave, COBRAH, dné, DVTCH NORRIS, Ekaruz, Feng Suave, IYES, J Tropic, Jakob Ogawa, Kelvyn Colt, LIA LIA, Mavi Phoenix, Melis, ORKID, sakehands, Thomas Azier




In 2015, Marco Zanella joined the LBM team from his main editor

role at Italy's leading independent blog 'Going Solo'. Marco's key

strengths include a vital network amongst international writers

and outlets, as well as having worked for label 'Factory Flaws' and European

distributor and label 'PIAS'.


Bellhouse, CUT_, Dead Sea, Emma Elisabeth, Float Fall, Fred Nicolas, GIMI, Glints, Jinka, HÄN, LeyeT, L I M, Pale Grey, SHE Major, Tep No, TULA




In 2018, Rosi Klein, the youngest and newest member joined the

family. Based in Berlin, she works as an assistant PR and her

duties include financial administration and discovering fresh music.